BOOKFIXX

BookFixx is a service that brings together all your bookish needs under one roof for easy viewing, purchasing and downloading. Including book lists, library accounts and website subscription. Get your BookFixx.

People need a way to compile and organize all their reading lists, book wish lists and library accounts in one place. The target audience was predominantly well educated, tech savvy women in their thirties to fifties. The average woman read 14 books in a year, compared with the 9 books read by the average man.

The objective was to produce a visual identity with a clean and easy to use website and supporting app. This case study contains all the elements I used for creating their brand and the website. I did an extensive style exploration phase to pinpoint the new visual language and overall website structure. These prototypes then informed a full design proposal with a focus on mobile.